Long, Cian <br/><br/>
An investigation into the role of social marketing in preventing adolescent drinking / 
Cian Long. 
 - Cork :  Cork Institute of Technology,  2005. 
 - v, [195 p.] ;  30 cm. +  2 CD-ROM. 
 - MBS - Business Studies.  .
<br/><br/>Thesis (MBS) - Cork Institute of Technology, 2005.  
<br/><br/>Bibliography: p. [152-192] 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Youth--Alcohol use.<br/>Youth--Alcohol use.--Ireland.<br/>Alcoholism--Teenagers--Prevention.<br/>Advertising and youth.<br/>Health behavior in adolescence.
<br/><br/><label>Dewey Class. No.: </label>THESES PRESS