Wright, Angela, 1969-

Marketing Ireland in the face of adversity / Angela Wright. - Cork : Cork Institute of Technology, 2003. - viii, 247 p. ; 30 cm. + hbk. - MBS - Business Studies .

Thesis (MBS.) - Cork Institute of Technology, 2003.

Bibliographical references: p. 218-237.


Tourism--Marketing.


Ireland--Tourism.

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