Oldroyd, Michael. <br/><br/>
Sales and marketing environment / 
Mike Oldroyd. 
 - Oxford :  Butterworth-Heinemann,  1994. 
 - vii, 222 p. ;  30 cm. +  pbk. 
 - CIM student workbook series. Butterworth-Heinemann marketing series .
<br/><br/> Published on behalf of the Chartered Institute og Marketing.  Cover title: Sales and marketing environment : revision tips, exam hints, model answers : certificate syllabus '94-'95. 
<br/><br/>Includes index. 
<br/><br/>The organization and its environments -- Organizations and their objectives -- The competitive environment -- The organization and its 'publics' -- The regulatory environment -- Forecasting the macro-environment -- The macro-economic environment -- The demographic and social environment -- The technical and natural environments -- The global environment 
<br/><br/><label>ISBN: </label>075061997X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling.<br/>Success in business<br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.8