Basic marketing research /
Gilbert A. Churchill.
- 2nd ed.
- Fort Worth : Dryden Press, 1992.
- xxi, 837 p. ; 26 cm.
Previous ed.: 1988.
Includes bibliographical references and index.
Part One: Introduction to marketing research and problem definition -- Part Two: Research design -- Part Three: Data-collection methods -- Part Four: Data-collection forms -- Part Five: Sampling and data collection -- Part Six: Data analysis -- Part Seven: Research reports.