Cases in marketing financial services / 
edited by Christine Ennew, Trevor Watkins and Mike Wright. 
 - Oxford :  Butterworth-Heinemann,  1993 
 - vi, 288 p. ;  24 cm. +  pbk. 
 - Butterworth-Heinemann marketing series - student .
<br/><br/>Includes bibliographical references (pages 280-285) and index. 
<br/><br/>Part one: Marketing financial services: an overview -- Part two: An introduction to the case studies -- Part three: The case studies. 
<br/><br/><label>ISBN: </label>0750606614 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Financial services industry.<br/>Bank marketing.<br/>Advertising--Financial services industry--Case studies.
<br/><br/><label>Dewey Class. No.: </label>332.10688