An investigation of postmodern influences in advertising /
Rose Leahy.
- Cork : CIT, 2000.
- xiv, 228 p. : col.ill. ; 30 cm. + hbk.
- MBS. - Business Studies .
Thesis (MBS.) - Cork Institute of Technology, 2000.
Bibliography: p. 189-198.
Postmodernism. Advertising--Research methodology. Advertising--Brand name products. Postmodernism--Advertising.