Leahy, Rose.

An investigation of postmodern influences in advertising / Rose Leahy. - Cork : CIT, 2000. - xiv, 228 p. : col.ill. ; 30 cm. + hbk. - MBS. - Business Studies .

Thesis (MBS.) - Cork Institute of Technology, 2000.

Bibliography: p. 189-198.


Postmodernism.
Advertising--Research methodology.
Advertising--Brand name products.
Postmodernism--Advertising.

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