Kenny, Lisa. <br/><br/>
An evaluation of relationship marketing and customer retention practices in the hotel industry  
Lisa Kenny. 
 - Cork :  CIT,  2002. 
 - viii, 364 p.:  ill. ;  30 cm. +  hbk. 
 - MBS. - Business Studies .
<br/><br/>Thesis (MBS.) - Cork Institute of Technology, 2002. 
<br/><br/>Bibliography: p. 315-336. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing--Hospitality industry.<br/>Customer services--Hospitality industry.<br/>Customer relations--Hospitality industry.
<br/><br/><label>Dewey Class. No.: </label>THESES PRESS