Global e-commerce : text and cases /
Ali Farhoomand and Peter Lovelock.
- Singapore : Prentice Hall, 2001.
- xix, 640 p. ; 24 cm.
Includes bibliographical references and indexes.
Module 1: Building a new business ecosystem -- The marketspace -- The infrastructure -- The regulatory framework -- Module 2: Conducting business in the marketspace -- Business-to-business e-Commerce -- Business-to-Consumer e-Commerce -- Module 3: Building and managing e-relationships -- Trust in the marketspace -- Internet marketing -- Module 4: Transforming the enterprise: The internetworked enterprise -- Techno-business architecture -- Process management through e-Business -- Metamorphosis: The internetworked enterprise.
0130612294
Electronic commerce. Business enterprises--Computer networks. Management