Farhoomand, Ali F.

Global e-commerce : text and cases / Ali Farhoomand and Peter Lovelock. - Singapore : Prentice Hall, 2001. - xix, 640 p. ; 24 cm.

Includes bibliographical references and indexes.

Module 1: Building a new business ecosystem -- The marketspace -- The infrastructure -- The regulatory framework -- Module 2: Conducting business in the marketspace -- Business-to-business e-Commerce -- Business-to-Consumer e-Commerce -- Module 3: Building and managing e-relationships -- Trust in the marketspace -- Internet marketing -- Module 4: Transforming the enterprise: The internetworked enterprise -- Techno-business architecture -- Process management through e-Business -- Metamorphosis: The internetworked enterprise.

0130612294


Electronic commerce.
Business enterprises--Computer networks.
Management

658.84