Aaker, David A. <br/><br/>
Managing brand equity :  capitalizing on the value of a brand name / 
David A. Aaker. 
 - New York :  Toronto :  New York :  Free Press ;  Maxwell Macmillan Canada ;  Maxwell Macmillan International,  c1991. 
 - xiii, 299 p. :  ill. ;  25 cm.  
<br/><br/>Includes bibliographical references (pages 277-287) and index. 
<br/><br/>What is brand equity? -- Brand loyalty -- Brand awareness -- Perceived quality -- Brand associations: The positioning decision -- The measurement of brand associations -- Selecting, creating and maintaining associations -- The name, symbol and slogan -- Brand extensions: The good, the bad and the ugly -- Revitalizing the brand -- Global branding and a recap. 
<br/><br/><label>ISBN: </label>0029001013 
<br/><br/><label>LCCN: </label>91010380 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Intangible property.
<br/><br/><label>Dewey Class. No.: </label>658.827