Smith, Samuel V. <br/><br/>
Readings in marketing information systems:  a new era in marketing research / 
Samuel V. Smith, Richard H. Brien and James E. Stafford. 
 - Boston :  Houghton Mifflin,  1968. 
 - xii, 399 p. :  ill. ;  24 cm. 
<br/><br/> Includes bibliographical references. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.8