Rayport, Jeffrey F. <br/><br/>
E-Commerce / 
Jeffrey F. Rayport and Bernard J. Jaworski. 
 - Boston, MA :  McGraw-Hill,  2001. 
 - xxxv, 420 p. ;  26 cm. +  hbk. 
 - McGraw-Hill/MarketspaceU learning series .
<br/><br/>Includes bibliographical references (pages 391-392) and indexes. 
<br/><br/>Framing the market opportunity -- Business models -- Customer interface -- Market communications and branding -- Implementation -- Metrics -- Valuation -- Network infrastructure -- Media convergence. 
<br/><br/><label>ISBN: </label>0072465212 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce.<br/>Business enterprises--Computer networks<br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.84