Tull, Donald S. <br/><br/>
Survey research :  a decisional approach / 
Donald S. Tull, Gerald S. Albaum. 
 - Aylesbury :  Intertext,  1973. 
 - xi, 244 p. :  ill ;  24 cm. 
<br/><br/> With answers to selected problems. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Decision making and survey research -- Methods of inquiry and survey design -- Sampling for survey research -- Nonsampling errors and survey research design -- Measuring and scaling -- Scaling techniques and models -- Objectivist and subjectivist survey research -- The analysis process -- Techniques of analysis 
<br/><br/><label>ISBN: </label>0700202099 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Decision making<br/>Market surveys.
<br/><br/><label>Dewey Class. No.: </label>658.83