Control of "error" in market research data / edited by John U. Farley and John A. Howard. - Lexington : distributor, Lexington Books, [1974] - xiii, 347 p. : ill. ; 24 cm. Bibliography: p. 327-341. ISBN: 0669947970 LCCN: 74009558 Subjects--Topical Terms: Marketing research.Error analysis (Mathematics) Dewey Class. No.: 658.83