Creating customer loyalty. 

 - London :  Kogan Page,  1993. 
 - 110 p. +  pbk. 
 - Management action guides. .
<br/><br/>General introduction -- Customers and clients -- What is your product? -- The internal customer -- Finding out what the customer needs -- Designing your product from the customer's needs -- Developing new products -- Constraints on service -- Segmentation and pricing -- Living with change. 
<br/><br/><label>ISBN: </label>0749411392  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer satisfaction.<br/>Customer relations
<br/><br/><label>Dewey Class. No.: </label>658.812