Bennett, Peter D. <br/><br/>
Consumer behavior / 
Peter D. Bennett and Harold H. Kassarjian. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1972. 
 - x, 134 p. :  ill. ;  23 cm. 
 - Prentice-Hall foundations of marketing series .
<br/><br/>Includes bibliographical references. 
<br/><br/>The study of consumer behavior -- The economics of consumption -- Learning to consume -- Perception -- Motivation and personality -- Attitudes and attitude change -- Group influences -- Class and culture. 
<br/><br/><label>ISBN: </label>0131693832 
<br/><br/><label>LCCN: </label>72000731 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Consumption (Economics)
<br/><br/><label>Dewey Class. No.: </label>339.47