Marketing logistics /
Martin Christopher ; with case study contributions by Helen Peck.
- Oxford : Butterworth-Heinemann ; Chartered Institute of Marketing, 1997.
- vii, 162 p. : ill. ; 24 cm
- Chartered Institute of Marketing series .
Includes bibliographical references and index.
The new market place -- Building customer relationships -- Creating customer value -- The move to supply chain management -- Time-based competition -- Serving the global customer -- Managing marketing logistics.