McKenzie, James F.,  1948- <br/><br/>
Planning, implementing, and evaluating health promotion programs :  a primer / 
James F. McKenzie, Jan L. Jurs. 
 - New York :  Maxwell Macmillan International,  c1993. 
 - xvi, 319 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 299-309) and indexes. 
<br/><br/>Health education, health promotion, health educators and program planning -- Part I Planning a health promotion program:  Models for health promotion programming -- Starting the planning process -- Assessing needs -- Statement of purpose, program goals and objectives -- Theories and models commonly used for health promotion interventions -- Interventions -- Part II Implementing a health promotion program:  Community organization -- Identification and allocation of resources -- Marketing:  getting and keeping people involved in a program -- Implementation:  strategies and associated concerns -- Part III Evaluating a health promotion program:  Evaluation:  an overview -- Evaluation models -- Evaluation design -- Data collection -- Data analysis and reporting. 
<br/><br/><label>ISBN: </label>0675221625 
<br/><br/><label>LCCN: </label>92011604 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Health promotion--Planning.<br/>Health promotion--Evaluation.<br/>Health education.<br/>Health planning.<br/>Health promotion.
<br/><br/><label>Dewey Class. No.: </label>613