Foster, Timothy R. V. <br/><br/>
101 ways to get great publicity / 
Timothy R.V. Foster. 
 - London :  Kogan Page,  1993. 
 - 114 p. ;  22 cm. 
<br/><br/> Includes index. 
<br/><br/>Understanding the basics about publicity -- Improving your image -- Understanding the basics of media relations -- Creating your own media -- Involving others in your message -- Designing special events -- Using stunts to get ink -- Dealing with adverse publicity. 
<br/><br/><label>ISBN: </label>0749409584 0749410825  
<br/><br/><label>LCCN: </label>94103371 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Publicity.<br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.2