Financial public relations / 
edited by Pat Bowman and Richard Bing. 
 - Rev. ed. 
 - Oxford ; Boston :  Butterworth-Heinemann,  1993. 
 - xvii, 182 p.   ;ill. ;  24 cm. 
<br/><br/> "Published on behalf of the CAM Foundation."  Previous ed. published under title: Handbook of financial public relations. 1989. 
<br/><br/>Includes bibliographical references (pages 177-178) and index. 
<br/><br/>Media relations / Edward Townsend -- Investor relations -- Professional and institutions / Peter Smith -- Private investors / Richard Bing -- Annual reports / John Cole -- Internal communication / David Vevers -- Marketing financial services / Colin Trusler -- Regulation of the financial services industry / Betty Powell -- The ethical jungle / John Hollis -- Stock exchange listings, mergers and acquisitions / Angus Maitland -- Crisis management / Michael Regester -- International dimensions / Alan MacDonald -- The role of corporate identity in managing change / John Smythe -- Measuring opinion / Peter F. Hutton -- Consultants or in-house: roles and relationships / Roger Hayes. 
<br/><br/><label>ISBN: </label>0750608293 
<br/><br/><label>LCCN: </label>94103150 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Financial services industry--Marketing.--Great Britain<br/>Public relations--Great Britain.<br/>Financial services industry--Communication systems.--Great Britain
<br/><br/><label>Dewey Class. No.: </label>659.2