An invitation to public relations /
Simon Moore.
- London : Cassell, 1996.
- viii, 132 p. ; 25 cm. + pbk.
Bibliography: (pages 129-130) and index.
Three moments of communication -- Walls of sounds: the arrival of public relations -- Up front and in your face -- Us and them -- Original people, original words, original ideas -- Issues management -- Fear and the death of communications -- Tin cans and temples: Public relations and the myths of power -- Lying and evil in public relations -- Truth and purity and the threat of the perfect message -- Liberation by exchange -- 'The ringing grooves of change'.