Mentzer, John T. <br/><br/>
Sales forecasting management / 
John T. Mentzer and Carol C. Bienstock. 
 - Thousand Oaks :  Sage Publications,  c1998. 
 - xiv, 274 p. :  ill. ;  23 cm. +  pbk. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Managing the Sales Forecasting Process -- Sales Forecasting Performance Measurement -- Time-Series Forecasting Techniques -- Regression analysis -- Qualitative Sales Forecasting -- Sales Forecasting Systems -- Benchmarking Studies: The surveys -- Benchmarking Studies: In-depth analysis -- Multicaster Book Version -- Managing the Sales Forecasting Function. 
<br/><br/><label>ISBN: </label>0761908234  0761908226 
<br/><br/><label>LCCN: </label>97033746 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales forecasting<br/>Marketing research<br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.818