Ludvigsen, Karl E. <br/><br/>
Creating the customer-driven car company / 
Karl E. Ludvigsen. 
 - London :  Society of Automotive Engineers ; International Thomson Business Press,  1996. 
 - 182 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references (p. 171-175) and index. 
<br/><br/>Introduction -- The buyers' market for cars - customers take command -- Reason for urgency: car business transformation -- Customer-driven car research and development -- Customer-driven car design -- Customer-driven car production -- Customer-driven car selling -- Customer-driven car servicing -- Customer-driven car-owner communications -- Coping with the customer-driven challenge. 
<br/><br/><label>ISBN: </label>0412737604  1560918519  
<br/><br/><label>LCCN: </label>96038879 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Automobile industry and trade--Management.<br/>Consumer satisfaction.
<br/><br/><label>Dewey Class. No.: </label>629.222068