Crisp, Richard D. <br/><br/>
Marketing research / 
Richard D. Crisp. 
 - New York :  McGraw-Hill,  1957. 
 - xii, 798 p. :  ill. ;  24 cm. 
 - McGraw-Hill series in marketing and advertising. .
<br/><br/>Bibliography: p. 777-784. - includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83