Gofton, Leslie. <br/><br/>
Business market research / 
Leslie Gofton and Mitchell Ness. 
 - London :  Kogan Page,  1997. 
 - viii, 165 p. :  ill. ;  22 cm. 
 - Marketing in action series .
<br/><br/>Bibliography: p. 159. - Includes index. 
<br/><br/>Marketing, planning and decision-making -- Decisions, information and marketing research -- Marketing research and the user -- When to do research -- The research brief -- Using in-house or outside sources -- The research proposal -- Quantitative data -- Desk research -- In the field - primary data collection -- Sampling -- Questionnaire design -- Interviewing -- Qualitative research -- Quantitative analysis -- Presenting the results -- International research 
<br/><br/><label>ISBN: </label>0749419849 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83