The business of economics /
John Kay.
- Oxford : Oxford University Press, 1996.
- xii, 216 p. : ill. ; 24 cm.
Includes bibliographical references (pages 207-210) and index.
Part I: Economics in business -- Part II: Competitive advantage -- Part III: Corporate personality: shareholders and stakeholders -- Part IV: Using economics.
0198292228
96031302
Economics Business Business planning Strategic planning