Kay, J. A.

The business of economics / John Kay. - Oxford : Oxford University Press, 1996. - xii, 216 p. : ill. ; 24 cm.

Includes bibliographical references (pages 207-210) and index.

Part I: Economics in business -- Part II: Competitive advantage -- Part III: Corporate personality: shareholders and stakeholders -- Part IV: Using economics.

0198292228

96031302


Economics
Business
Business planning
Strategic planning

330