Crouch, Sunny. <br/><br/>
Marketing research for managers / 
Sunny Crouch and Matthew Housden. 
 - 2nd ed. 
 - Oxford ;  Boston :  Butterworth-Heinemann,  1996. 
 - xii, 322 p. :  ill. ;  25 cm. +  pbk. 
 - The marketing series, Professional development .
 - CIM professional .
<br/><br/> "Published on behalf of the Institute of Marketing.".  Previous ed.: 1984. 
<br/><br/>Includes bibliographical references (pages 314-315) and index. 
<br/><br/>Introducing marketing research -- Getting started -- Marketing research begins at home -- 'Off-the-peg' research -- 'Made-to-measure' research -- How are the data collected? -- Who provides the information? -- How do you ask the questions? -- Who asks the questions? -- What happens to the answers? -- How do you buy good research? -- Using research in industrial markets -- Using research in experiments -- Using research in international markets -- Using research in marketing decision-making -- Where do you go from here? 
<br/><br/><label>ISBN: </label>0750604883 
<br/><br/><label>LCCN: </label>97129015 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Research--Management.
<br/><br/><label>Dewey Class. No.: </label>658.83