Favre, Jean-Paul Dr.

Color and communication / Farbe und kommunikation Couleur et communication Jean-Paul Favre and André November. - 167 pages : illustrations (some color) ; 26 cm

English, French, and German. Includes index.

Color and communication -- The functions of colors -- Commercial communication -- Color and the advertising message -- Color and marketing.




Commercial art
Color in advertising.
Color--Psychological aspects.

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