Bearden, William O.,  1945- <br/><br/>
Handbook of marketing scales :  multi-item measures for marketing and consumer behavior research / 
William O. Bearden and Richard G. Netemeyer. 
 - 2nd edition. 
 - Thousand Oaks, CA :  Sage Publications,  1999. 
 - xiv, 537 p. ;  29 cm.  
<br/><br/> "Published in cooperation with the Association for Consumer Research.". 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Traits and individual difference variables -- Values -- Involvement, information processing and price perceptions -- Reactions to advertising stimuli -- Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies and the marketplace -- Sales, sales management, organizational behavior, and interfirm-Intrafirm issues. 
<br/><br/><label>ISBN: </label>076191000X 
<br/><br/><label>LCCN: </label>98025452 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.83