Messaris, Paul. <br/><br/>
Visual persuasion :  the role of images in advertising / 
Paul Messaris. 
 - Thousand Oaks, CA ;  London :  Sage,  c1997. 
 - xxii, 297 p. :  ill ;  23 cm. +  pbk. 
<br/><br/>Includes bibliographical references (pages 275-288) and index. 
<br/><br/>Part 1: Image as simulated reality -- Pictures and reality -- Visual form and style -- Can pictures bridge cultures? -- Part 2: Image as evidence -- Visual truth, visual lies -- Part 3: Image as implied selling proposition -- Editing and montage -- Showing the unspoken. 
<br/><br/><label>ISBN: </label>0803972466 (pbk) 0803972458 (hbk) 
<br/><br/><label>LCCN: </label>96025184 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Psychological aspects.<br/>Visual communication<br/>Commercial art
<br/><br/><label>Dewey Class. No.: </label>659.1042