Rethinking marketing :  towards critical marketing accountings / 
edited by Douglas Brownlie ... [et al.]. 
 - London :  Sage,  1999. 
 - xii, 272 p. :  ill. ;  24 cm.  
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part I: Marketing philosophy -- Part II: Redefining markets -- Part III: Reframing consumers -- Part IV: Marketing ethics -- Part V: The marketing profession -- Part VI: Marketing pedagogy. 
<br/><br/><label>ISBN: </label>0803974914  0803974906 
<br/><br/><label>LCCN: </label>98075047 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Consumer behavior.
<br/><br/><label>Dewey Class. No.: </label>658.8