Financial dimensions of marketing : a source book / compiled by Richard M.S. Wilson. - [London] : Macmillan & Institute of Cost and Management Accountants, 1981. - xxvi, 543 p. : ill. ; 25 cm. - Macmillan/I.C.M.A series . Bibliography: p. 455-519. - Includes indexes. Section 1: Perspectives -- Section 2: Framework -- Section 3: Interface -- Section 4: Methodological issues -- Section 5: Functional problem issues. ISBN: 0333257413 0333257421 Subjects--Topical Terms: Marketing--Decision making.Marketing--Finance. Dewey Class. No.: 658.15