Entrepreneurship /
Peggy A. Lambing and Charles R. Kuehl.
- Fourth Edition Pearson New International Edition
- II, 294 pages : illustrations ; 28 cm
- Pearson custom library .
- Pearson custom library .
Includes bibliographical references and index.
Entrepreneurship today -- The entrepreneur -- Starting a new business -- Buying an existing business -- Franchising and other alternatives -- New product development -- Women-owned and minority-owned businesses -- Home-based businesses -- Family business -- Business growth and the entrepreneur -- The business plan -- Case studies.