The use of celebrity endorsements as a public relations tactis for a mental health campaign /
Kate Power.
- Cork : CIT, 2013.
- 69 pages ; 30 cm.
- M.A. - Public Relations with New Media .
Thesis (M.A.) - Cork Institute of Technology, 2013.
Bibliography: p. 66-69.
Mental health Endorsements in advertising. Advertising campaigns. Public relations.