Power, Kate,

The use of celebrity endorsements as a public relations tactis for a mental health campaign / Kate Power. - Cork : CIT, 2013. - 69 pages ; 30 cm. - M.A. - Public Relations with New Media .

Thesis (M.A.) - Cork Institute of Technology, 2013.

Bibliography: p. 66-69.


Mental health
Endorsements in advertising.
Advertising campaigns.
Public relations.

THESES PRESS