Brandsimple : how the best brands keep it simple and succeed /
Brand simple : how the best brands keep it simple and succeed.
Allen P. Adamson.
- Basingstoke : Palgrave Macmillan, 2007.
- xxv, 230 p. ; 24 cm. + pbk.
Originally published: 2006. Includes index.
Part I: What the best brands know -- Start with the basics -- A short history of the world of brands - really short -- What's changed since 1970 and what it means to brands -- Part II: How the best brands succeed -- Step One: Establish your brand idea -- Step Two: Capture the essence of your idea -- Step Three: Get your employees engaged in the idea -- Step Four: Consider your brand's name -- Step Five: Create branding signals beyond the name -- Ten mental files to Save As -- A final simple thought.
9781403984906 1403984905
Brand name products--Philosophy. Branding (Marketing)