Paliwoda, Stanley J. <br/><br/>
International marketing / 
Stanley J. Paliwoda. 
 - Second edition. 
 - xx, 706 pages :  illustrations ;  25 cm 
 - Marketing series (London, England). .
 - Marketing series (London, England).  Student .
<br/><br/> Previous ed.: 1986. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>International marketing in a global economy -- Export behaviour theories and internationalization processes for goods and services -- Assessing the market infrastructure -- Identifying international marketing opportunities -- Exporting and the small business -- Market entry strategy decisions 1: direct vs indirect involvement -- Market entry strategy decisions 2: investment -- Monitoring the effectiveness of market entry strategies -- Product policy decisions -- Pricing, credit and terms of doing business -- Logistics and marketing channel decisions -- Promotion strategy decisions in an international context -- International marketing planning -- International marketing control systems -- Marketing to Japan -- Marketing to a less developed but mineral-rich country: Nigeria -- Marketing to the single European market -- Marketing to the industrialized countries of Eastern Europe -- Marketing in China -- Trade aid and development -- Case studies. 
<br/><br/><label>ISBN: </label>0750604247 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.
<br/><br/><label>Dewey Class. No.: </label>658.84