O'Mahony, Stephen. <br/><br/>
The application of viral marketing to the Irish film industry / 
Stephen O'Mahony. 
 - Cork :  CIT,  2010. 
 - viii, 163 p. ;  30 cm.  
 - MBS -  Management and Marketing.  .
<br/><br/>Thesis (MBS) - Cork Institute of Technology, 2009.  
<br/><br/>Bibliography: p. 137-161. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Viral marketing.<br/>Internet marketing.<br/>Branding (Marketing)--Management.<br/>Electronic commerce--Social aspects.<br/>Motion picture industry--Marketing.--Ireland
<br/><br/><label>Dewey Class. No.: </label>THESES PRESS