McDonald's : behind the arches /
John F. Love.
- New York : Bantam Books, 1988.
- 470 p., [16] p. of plates : ill. ; 24 cm. + pbk.
Includes index.
Yes, there is a McDonald -- The salesman -- The Franchising derby -- The owner-operator -- Melting pot -- Making hamburgers -- Making money -- The buyout -- Partners -- Going public -- McDonald's east, McDonald's west -- High gear -- Media magic -- "McDonaldizing" the suppliers -- The public challenge -- Checks and balances -- Exporting Americana.