Selling to industrial buyers / Bord Trachtala. - 27 pages. ; 21 cm - Bord Trachtala trade guides ; 11 . Introduction -- How business to business marketing is different -- Key success factors in business to business marketing -- Business to business exporting -- Starting to export. ISBN: 1859540112 (paperback) 9781859540114 (paperback) Subjects--Topical Terms: Export marketing. Dewey Class. No.: 658.84