Harvard business essentials : managing creativity and innovation /Harvard Business School.
Managing creativity and innovation
- Boston, Mass. : Harvard Business School Press, 2003.
- xv, 174 p. : ill. ; 24 cm. + pbk.
- Harvard business essentials series .
Includes bibliographical references (pages 163-165) and index.
Types of innovation Several types on many fronts -- The S-Curve A concept and its lessons -- Idea generation Opening the Genie's bottle -- Recognizing opportunities Don't let the good ones slip by -- Moving innovation to market Will it fly? -- Creativity and creative groups Two keys to innovation -- Enhancing creativity Enriching the organization and workplace -- What leaders must do Making a difference.
1591391121 (pbk.)
2003005543
Technological innovations--Management New products--Management. Creative ability