Harvard business essentials : managing creativity and innovation /Harvard Business School. Managing creativity and innovation - Boston, Mass. : Harvard Business School Press, 2003. - xv, 174 p. : ill. ; 24 cm. + pbk. - Harvard business essentials series .

Includes bibliographical references (pages 163-165) and index.

Types of innovation Several types on many fronts -- The S-Curve A concept and its lessons -- Idea generation Opening the Genie's bottle -- Recognizing opportunities Don't let the good ones slip by -- Moving innovation to market Will it fly? -- Creativity and creative groups Two keys to innovation -- Enhancing creativity Enriching the organization and workplace -- What leaders must do Making a difference.

1591391121 (pbk.)

2003005543


Technological innovations--Management
New products--Management.
Creative ability

658.514