The economics of the brand : a marketing analysis /
Trevor Watkins.
- London : McGraw-Hill, c1986.
- x, 161 p. : ill ; 25 cm. + pbk.
- McGraw-Hill marketing series .
Includes indexes.
The brand -- Demand analysis -- Market structure and the brand -- Market conduct (1): Price competition -- Market conduct (2): Non-price competition -- Brand policy -- New brand development -- Distribution of brands -- The economics of marketing planning.