Schroeder, Jonathan E.,  1962- <br/><br/>
Brand culture / 
Jonathan E. Schroeder and Miriam Salzer-Mčorling. 
 - New York :  Routledge,  2005. 
 - xv, 218 p. ;  24 cm.  
<br/><br/> Simultaneously published in the USA and Canada by Routledge. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Part I: Corporate perspectives on brand culture -- Part II: Clarifying brand concepts -- Part III: Consuming brand culture. 
<br/><br/><label>ISBN: </label>0415355990  
<br/><br/><label>LCCN: </label>2005006801 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.
<br/><br/><label>Dewey Class. No.: </label>658.827