McKenna, Regis. <br/><br/>
Real time :  preparing for the age of the never satisfied customer / 
Regis McKenna. 
 - Boston :  Harvard Business School Press,  1997. 
 - xi, 204 p. ;  22 cm.  
<br/><br/>Includes bibliographical references (pages 183-187) and index. 
<br/><br/>Introduction: The collapse of time and space -- Keeping real time, real time -- Bits and bytes in perpetual motion -- The never satisfied customer -- What is the message when the medium is everywhere? -- A brand new brand -- The real time corporation -- Continuous discontinuous change -- Preparing for the eventuality of anything. 
<br/><br/><label>ISBN: </label>0875847943 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Real-time data processing.<br/>Technology--Sociological aspects.
<br/><br/><label>Dewey Class. No.: </label>658.406