Lambin, Jean-Jacques,  1933- <br/><br/>
Strategic marketing management / 
Jean-Jacques Lambin. 
 - London ; New York :  McGraw-Hill,  1993. 
 - xiv, 692 p. :  ill ;  25 cm. +  pbk. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Part 1: The changing role of marketing -- The role of marketing in the firm and in a market economy -- From marketing to market-driven management -- Part 2: Understanding buyer behaviour -- Marketing and the buyer's motivation -- The buyer's choice behaviour -- Marketing research and information systems -- The buyer's response behaviour -- Part 3: Marketing strategy development -- Needs analysis through market segmentation -- Market attractiveness analysis -- Competitive analysis -- Formulating a marketing strategy -- The strategic marketing plan -- Part 4: Strategic marketing in action -- New product decisions -- Distribution channel decisions -- Strategic pricing decisions -- Strategic communication decisions -- Part 5: Case studies -- Case studies in strategic marketing. 
<br/><br/><label>ISBN: </label>0077092279 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.802