Effective management for marketing /
Angela Hatton and Mike Worsam.
- Oxford : Butterworth-Heinemann, 1995.
- 275 p. ; 30 cm. + pbk.
- CIM student workbook series. Butterworth-Heinemann marketing series .
Published on behalf of the Chartered Institute of Marketing. Cover title: Effective management for marketing : revision tips, exam hints, model answers : advanced certificate syllabus '94-'95.
Includes index.
The nature of management -- Improving management performance -- Making the most of your time -- The manager as a communicator -- Tools for forming the team -- Techniques and tools for team building -- Tools for maintaining and developing teams -- managing change -- The building of a customer base -- Tools for building better customer relations -- Focus on the examination