Brannan, Tom. <br/><br/>
The effective advertiser / 
Tom Brannan. 
 - Oxford :  Butterworth-Heinemann,  1993. 
 - vii, 189 p. :  ill. ;  24 cm. +  pbk. 
 - Butterworth-Heinemann marketing series - practitioner .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Fun - a serious business -- Where advertising fits into business -- Why advertise? Why advertising? -- Identifying your market -- What does your market think? -- What's the message? -- Setting the objectives -- The right investment -- Making the most of an agency -- Effective briefing -- Creative 'pitches' -- Reaching the audience -- Assessing the proposals -- Research and advertising -- Approvals, production and control -- Your action plan. 
<br/><br/><label>ISBN: </label>0750617721 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1