Measuring advertising effectiveness / 
edited by William D. Wells. 
 - Hillsdale, NJ :  Elbaum,  1997. 
 - x, 408 p. ;  23 cm. +  pbk. 
 - Advertising and consumer psychology .
<br/><br/> Includes edited versions of papers presented at the 1994 Advertising and Consumer Psychology Conference. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Effects and effectiveness -- Subtle processing -- The ELM model -- Cognitive elaboration -- Context -- Copy testing -- Afterword 
<br/><br/><label>ISBN: </label>0805828125 0805819010  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Research--United States.
<br/><br/><label>Dewey Class. No.: </label>659.1