White, James Noel

The management of design services / by J. Noel White. - London : Allen and Unwin, 1973. - 180 p. : ill., 1 plan. ; 24 cm. - Unwin professional management library .

Bibliography: p.177. - Includes index.

Design as a process in business -- Design and marketing -- Dealing with designers -- Design and corporate identity -- Design case studies

0046581715


Industrial design--Management.

658.91