Bingham, Frank G. <br/><br/>
Business marketing / 
Frank G. Bingham, Jr., Roger Gomes. 
 - 2nd ed. 
 - Lincolnwood, Ill. :  NTC/Contemporary Pub. Group,  2001. 
 - xix, 425 p. :  ill. (some col.) ;  27 cm. 
<br/><br/> Rev. ed. of: Business marketing management. c1998. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part 1: The business marketing environment -- Introduction to the business marketing environment -- The organizational buying process -- Marketing research and information systems -- Market segmentation, positioning and demand projection -- Part 2: Making and moving business goods and services -- New product development, management and strategy -- Price planning and strategy -- Business marketing channel participants -- Physical distribution management and strategy -- Part 3: Promoting and selling business goods and services -- Professional selling -- Business sales management -- Advertising and sales promotion strategy -- Part 4: Special topics in business marketing -- International business marketing -- Ethical considerations in business-to-business marketing. 
<br/><br/><label>ISBN: </label>0844215384 
<br/><br/><label>LCCN: </label>2002514157 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing--United States.<br/>Management--United States.<br/>Industrial procurement
<br/><br/><label>Dewey Class. No.: </label>658.8