Broadbent, Simon. <br/><br/>
Spending advertising money :  an introduction to media planning, media buying and the uses of media research / 
Simon Broadbent. 
 - 3rd ed. 
 - [London] :  Brookfield, Vt. :  Business Books ;  Distributed exclusively in North America by Renouf/USA,  1979. 
 - xi, 381 p. :  ill. ;  22 cm 
<br/><br/> "Published in association with CAM (Communication, Advertising, and Marketing Education Foundation)".  Distributor from label on fly-leaf. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>022067020X (pbk.)  0220670242 (hbk.) 
<br/><br/><label>LCCN: </label>82147633 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning.<br/>Advertising--Costs.<br/>Advertising--Research.
<br/><br/><label>Dewey Class. No.: </label>659.112