Ellsworth, Jill H.,  1949- <br/><br/>
Marketing on the Internet / 
Jill H. Ellsworth and Matthew V. Ellsworth. 
 - 2nd ed. 
 - New York ;  Chichester :  Wiley,  1997. 
 - xxxi, 428 p. :  ill. ;  24 cm. 
<br/><br/>Includes index. 
<br/><br/>Part I: Leveraging the web for marketing - a preview -- Internet overview -- Marketing on the internet: The big picture -- Part II: Successful marketing on the internet -- The world wide web - Using it for business -- Effective WWW marketing - An integrated approach -- Caution, security and customs of the natives - a cautionary tale -- Part III: Constructing effective web sites -- Preparing HTML documents for the world wide web -- Adding graphics, sound, databases, action and interactivity to a web site -- Homepages that work: Best practices for marketing -- Part IV: Online resources for internet marketing -- Power-searching the web -- Important world wide web resources and sites supporting internet marketing -- Business to business: Cyber-advertising agencies, venture capital, web services and information -- Expanding your internet marketing tool kit -- Epilogue: The future - Think months, not years. 
<br/><br/><label>ISBN: </label>0471165042 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>World Wide Web.<br/>Internet
<br/><br/><label>Dewey Class. No.: </label>658.84